BRAND CREATIVE
My creative work spans projects for Victor E. Bulldog, Fresno State Residential Life, and Hinds Hospice, alongside personal storytelling projects that reflect my evolving style. With every piece, I focus on the end goal: thoughtfully shaping visuals that clearly communicate a message while capturing the attention of the intended audience.
The Alumni Program launched a campaign where every $50 donation rewarded supporters with an exclusive pair of Victor E. Bulldog socks. The video was created to help promote the campaign and highlight the fun, spirited side of giving back to Fresno State.
For Fresno State Residential Life, I helped ideate and shape the first episode of the How We Bulldog web series. The goal of this piece was to introduce de-escalation tactics in a student-friendly way, translating an important topic into a format that felt approachable, clear, and engaging for students.
first episode of the How We Bulldog web series. The goal of this piece was to introduce de-escalation tactics in a student-friendly way, translating an important topic into a format that felt approachable, clear, and engaging for students.
Contribution: Ideation, creative vision, direction, and editing support
While working with Hinds Hospice, our team set out to share a broader perspective on hospice care by highlighting the many resources and forms of support the center provides beyond what people typically associate with hospice. The goal was to tell a more human, informative story that brings awareness to the services and community care they offer.
Contribution: Shooting and light editing
